![]() Hollywood has come nearly to a halt in recent weeks, with SAG-AFTRA actors and writers currently on strike and expressing particular concerns about the impact of gen AI on their industry and jobs. The ‘Barbenheimer’ trailer comes as creatives strike and regulators play AI catchup. It quickly spread on social media as well as the mainstream press, with one article saying the video “would haunt you for the rest of your life.” 2. Back in March, for example, a Reddit user shared an AI-generated video of Will Smith eating spaghetti on the r/StableDiffusion subreddit. In an era when social media content is part of the zeitgeist more than ever, there’s no doubt that the speed of development of AI-generated entertainment is perfectly placed for today’s viral moments. A traditional ad agency couldn’t possibly move fast enough to pull off the same kind of “Barbenheimer” sendup to meet the moment, and the costs would be prohibitive enough that they likely wouldn’t even try. So, it’s no surprise that as the Barbenheimer hype rocketed upward, any online content-maker could jump on board with their own quick-and-dirty AI-generated take to share across social platforms. AI-generated entertainment is moving fast - perfect for today’s viral moments. ![]() But as a reporter covering AI’s cheerful, bullish, even fluffy side as well as its serious, sobering side, I can’t help but think about three things the AI-generated ‘Barbenheimer’ movie trailer says about the state of generative AI right now. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |