His paid subscribers gain access to his How to Succeed in Evil series as a membership reward. McLean ( ) moved his mailing list to Substack in June. Both novels are available only for paid subscribers, but both offer preview chapters as well as other content for free.īut Substack isn’t just for big names in the traditional publishing world. On Palahniuk’s Substack ( ) he’s publishing his novel Greener Pastures in fifty-two installments, while Rushdie ( ) is publishing a work entitled Seventh Wave. Looking at it as one part Wattpad, one part Patreon, they’re publishing short stories and novels in serial form. Some authors are experimenting with it as an alternative publishing platform. And although you can segment newsletters between free and paid, that’s about as far as segmentation goes.Īs a relatively new platform, people are still learning what it can do. You also can’t have multiple templates for different audiences or purposes. Automation, such as onboarding email sequences, isn’t possible. While it’s great to share content, it’s not a good choice for people who need advanced newsletter capabilities. It’s important to note that Substack is about content, not business. Although there’s a little work involved in starting a new Substack, once you get past the setup phase, sending out new newsletters is as easy as drinking that first cup of coffee in the morning. Unlike most newsletter platforms, there’s no need to design multiple templates or layouts. The Substack interface is also dead simple. If someone subscribes today, they can easily go back and read everything a writer has written in the past. Most people use their Substack as both a newsletter and as a blog because all content is archived at a permanent URL on a writer’s Substack page. The only time Substack gets paid is when someone subscribes to a paid newsletter, as a percentage of those subscriptions goes back to the company. It also offers creators the option of setting up paid subscriptions to earn money on their content. Substack is free to use, regardless of newsletter size. It’s attracted a variety of content creators, including journalists, comic artists, religion writers, and political commentators. Founded in 2017 by Chris Best, Jairaj Sethi, and Hamish McKenzie, as of August 2021, Substack had more than 250,000 paying subscribers. At its most basic, Substack is a newsletter platform.
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